The Break'n Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure.

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and flails on the drop to simulate a crawfish or a baitfish.

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The Swim’n Dinger is a heavily salted, slow-sinking bait with a swimming-action paddle tail that swims with an exaggerated side-to-side action. The design of the Swim’n Dinger allows this bait to swim during the retrieve and while it’s slowly sinking on a weighted Texas rig. Two sizes and 10 pro-selected color patterns are available.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

YUM Vibra King Tube is the best tube on the market. The fine ribs create a unique feel and vibration and it also features a solid head for added durability.

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the unique sound profile of the Ultra Vibe Tail for maximum water disturbance. You can buzz it on top, swim it below the surface or rig it Texas or Carolina style – the tail will elicit strikes when others don’t.

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the unique sound profile of the Ultra Vibe Tail for maximum water disturbance. You can buzz it on top, swim it below the surface or rig it Texas or Carolina style – the tail will elicit strikes when others don’t.

The Western Coil Fixed Blade Knife features a 3.25" Blade Made Of 420 Titanium Bonded Steel. The Full Tang Construction provides Enhanced Strength To The Cutting Blade And supports a stronger And More Rigid Handle For a Firm Grip. Includes a Ballistic Nylon Sheath.

The Camillus Western Black River Titanium Bonded Fixed Blade Knife Has a 3.75" Drop Point Titanium Bonded Blade Making The 420 Steel 3X harder Than An untreated Stainless Steel Blade. The Blade features a Full Tang Construction Which provides Strength To The Cutting Blade And Also supports a stronger And More Rigid Handle. The Handle Has An Ergonomic Non-Slip Grip That Will Provide The User Comfort And Control Over Their Knife. Included Is a Ballistic Nylon Sheath.

The Western Crosstrail Gut Hook Knife strikes a Balance Between Its stylized Aesthetic And Functional capabilities. Featuring a 4.25" Titanium Bonded 420 Steel Blade adds Extra Resistance To Rust And Corrosion While Also Making The Blade Up To 3X harder Than untreated Steel. The Extra Hardness affords Edge Retention as Well. The Handle Is Made Of Delrin, An extremely Durable And Stable Crystalline Plastic Used To Resemble Stag Or Antler. Includes a Sheath And Belt Loop.

The Civivi Vision FG features a 3.54" Black Nitro-V Steel Blade, Black Handle With Three holes, SuperLock Close And Thumb Stud Open. Includes Pocket Clip.

Civivi Qubit Knife features a Thumb Stud Open; Button Lock And Aluminum Handle. Includes Pocket Clip.

The Civivi Praxis features a Flipper Opening, Liner Lock, G10 Handle And 9Cr18MoV Stainless Steel Blade. Includes Pocket Clip.

The Civivi Mini Praxis features a Flipper Opening, Liner Lock, G10 Handle And D2 Steel Blade. Includes Pocket Clip.

Civivi Elementum Knife features a Flipper Open; Lock Back Close And G10 Textured Handle. Includes Pocket Clip.

Civivi Elementum Knife features a Flipper Open; Lock Back Close And Micarta Handle. Includes Pocket Clip.

Civivi Elementum II Knife features a Button Lock And G10 Handle. Includes Pocket Clip.